Lecture on Social Campaigns and Advertising Strategies

Lecture on Social Campaigns and Advertising Strategies

Hello again, here you will find the references for the third lecture.

We have learned creative techniques, different communication skills and the way to understand and aproach semiotic decoding.

Now it is time to approach to social issues and understand the spirit of the time or as some may say the trends human history has created and faced. Politics and advertising go together so open your minds in order to discover that each campaign breathes on its own.

Embrace ideas… link and think!

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SOCIAL ADVERTISING

Brief history
Link

Emotional advertising
Link

#lastselfie campaign
World Wildlife Foundation
Denmark, 2014
Link

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SHOCKVERTISING

Definition
Link

Shockvertising Pros & Cons
Link

Benetton Case Study
Link

The man behind Benetton:
Oliviero Toscani
Link

History of Shockvertising
Link

Shockvertising in various generations
Link

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ANIMAL RIGHTS

Animals are not clowns
Acção Animal and Liga Portuguesa dos Direitos do Animal (LDPA).
Portugal, 2007
View gallery

Stop One. Stop Them All.
World Wildlife Foundation
Australia, 2014
View gallery

Give a hand to wildlife
World Wildlife Foundation
Switzerland, 2008
View Gallery

Traffic
World Wildlife Foundation
Vietnam, 2013
Link

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NATURE IS SPEAKING
Conservation International
Kevin Spacey is Forest
2014
Link

Full Campaign
Link

Will consumers listen?
Link

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WATER

Buy a lady a Drink
Stella Artois
England, 2015
Link

Join the tap project
UNICEF
United Stated, 2012
Link

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VIOLENCE

Fight child abuse
UNICEF
South Africa, 2010
View gallery

Violence marks forever
UNICEF
England, 2016
Watch video

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HIV/AIDS

40 cents
(RED)
United States, 2010
Watch video

What is (RED)?
Link

Powerful Moments of peace during protests
Link

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HUMAN RIGHTS

World Day Against Cyber Censorship
Adblock + Amnesty International
2016
Campaign and Statement

Human Torture in China
Amnesty International
2008
Link

Amnesty International
Best campaigns
Link

Proud Whopper
Burger King, USA 2015
Link

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ZEITGEIST

Communication and Management at Work
Thomas Kilkauer
Palgrave Macmillan UK, 2007
Link

The Hegel Dictionary
Glenn Alexander Magee
Bloomsbury Academic, 2011
Link

Zeitgeist: quick description
Link

Using Zeitgeist coherently
Link

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SOFT POWER

Joseph Nye
Interview and definition of Soft Power
Watch video

Soft Power in Politics
Diplomacy
Link

Raising the flag on Iwo Jima
Photograph by Joe Rosenthal
February 23, 1945
Link

Beyond Obama’s Hope:
The work of Shepard Fairey
View gallery

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CYCLE OF AN ADVERTISING CAMPAIGN
Air France
Full Campaign
Watch videos

Safety Demonstration Video
Watch video

Cinema to go
Watch video

Kissing goodbye at the airport
Watch video

Paris Marathon – The Scouts
Tour the experience

Behind the Scenes
Watch video

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CAMPAIGNS HAVE A LIFE

Why does Cannes Advertising Festival Matters?
Link