Hello again, here you will find the references for the third lecture.
We have learnt creative techniques, different communication skills and the way to understand and approach in semiotic decoding.
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Hello again, here you will find the references for the third lecture.
We have learned creative techniques, different communication skills and the way to understand and aproach semiotic decoding.
Now it is time to approach to social issues and understand the spirit of the time or as some may say the trends human history has created and faced. Politics and advertising go together so open your minds in order to discover that each campaign breathes on its own.
Embrace ideas… link and think!
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SHOCKVERTISING
Definition
Link
Shockvertising Pros & Cons
Link
Benetton Case Study
Link
The man behind Benetton:
Oliviero Toscani
Link
History of Shockvertising
Link
Shockvertising in various generations
Link
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SOCIAL ADVERTISING
Brief history
Link
Emotional advertising
Link
#lastselfie campaign
World Wildlife Foundation
Denmark, 2014
Link
ANIMAL RIGHTS
Animals are not clowns
Acção Animal and Liga Portuguesa dos Direitos do Animal (LDPA).
Portugal, 2007
View gallery
Stop One. Stop Them All.
World Wildlife Foundation
Australia, 2014
View gallery
Give a hand to wildlife
World Wildlife Foundation
Switzerland, 2008
View Gallery
Traffic
World Wildlife Foundation
Vietnam, 2013
Link
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NATURE IS SPEAKING
Conservation International
Harrison Ford is Ocean
2014
Link
Full Campaign
Link
Will consumers listen?
Link
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WATER
Buy a lady a Drink
Stella Artois
England, 2015
Link
Buy a lady a Drink – Social Experiment
Stella Artois
England, 2018
Link
Join the tap project
UNICEF
United Stated, 2012
Link
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VIOLENCE
Fight child abuse
UNICEF
South Africa, 2010
View gallery
Violence marks forever
UNICEF
England, 2016
Watch video
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HIV/AIDS
40 cents
(RED)
United States, 2010
Watch video
What is (RED)?
Link
Powerful Moments of peace during protests
Link
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HUMAN RIGHTS
World Day Against Cyber Censorship
Adblock + Amnesty International
2016
Campaign and Statement
Human Torture in China
Amnesty International
2008
Link
Amnesty International
Best campaigns
Link
Proud Whopper
Burger King, USA 2015
Link
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ZEITGEIST
Communication and Management at Work
Thomas Kilkauer
Palgrave Macmillan UK, 2007
Link
The Hegel Dictionary
Glenn Alexander Magee
Bloomsbury Academic, 2011
Link
Zeitgeist: quick description
Link
Using Zeitgeist coherently
Link
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SOFT POWER
Joseph Nye
Interview and definition of Soft Power
Watch video
Soft Power in Politics
Diplomacy
Link
Raising the flag on Iwo Jima
Photograph by Joe Rosenthal
February 23, 1945
Link
Beyond Obama’s Hope:
The work of Shepard Fairey
View gallery