Lecture on Communication, Semiotics and Linguistics

Lecture on Communication, Semiotics and Linguistics

Hello again, here you will find the references for the second lecture.

The name of this Masterclass consists of adding concepts to the advertising pieces.

Applying creative thinking tools in order to “speak” to the mass, the segmented public and the individual receivers for the ads to work show how much you care.

The promotion, product, service or experience creates a whole system to the consumer. The fundaments of communication can interact with different fields of study in order to create a whole and coherence system.

When used properly, art, organoleptic and ergonometric properties, semiotics, signs, the semiosphere case studies, linguistic units and decoded pieces bring each project to a whole new level. A level desired by many but understood by few.

Enjoy and be free to send your questions or comments.

Remember: Advertising is full of signs… mean it!

*****

James Rosenquist

Selected works at official website
Link

Retrospective on James Rosenquist
Guggenheim Museum
New York, 2003
Link

Four Decades of James Rosenquist at Galerie Ropac
Paris Pantin, 2016
Link

John F. Kennedy
Campaign Jingle, 1960 Election Ad
Link

 


How JFK Fathered The Modern Presidential Campaign
Link


How the 1960s looked
Link

*****


Gabriel Orozco

Juan Villoro writes about “Oroxxo”
(Text in Spanish)
Link

Oroxxo at Kurimanzutto
Mexico City, 2017
Link

Gabriel Orozco’s artwork
Guggemheim Museum, New York
Link

MoCA on Orozco’s artwork
The Museum of Contemporary Art
Los Angeles, 2015
Link

*****

Organoleptic properties
Download PDF

Ergonometric properties
Link

Orangina
Upside Down Can, Case Study
France, 2016
Link

*****

COMMUNICATION

Model of Communication
Shannon – Weaver
Link

Review
Shannon – Weaver Model of Communication
Download PDF

Information theories
Bits of information in Messages
Link

*****

SEMIOTICS

Theory of Signs
Charles Peirce
Link

The Quest for Meaning:
A Guide to Semiotic Theory and Practice
Marcel Danesi
Unversity of Toronto Press, 2007
Defining the Sign
Read chapter


SEMIOSPHERE

Yuri Lotman
Semiosphere explained
Link

Metaphors as Semiospheres
Link

Sweat
Gatorade commercial
USA, 2015
Link

Push Up
Gatorade commercial
USA, 2015
Link

Star Wars Dogs
Volkswagen Commercial
Germany, 2012
Link


LINGUISTICS

What is Linguistics?
Link

Ferdinand de Sausurre
Review
Link

Decoding visuals
The semiotics of contemporary advertising messages
Download PDF

*****

Gatorade

Sweat It to Get It
Commercial with JJ Watt
USA, 2015
Link

Electrolytes commercial
Commercial with Cam Newton
USA, 2015
Link

*****

SUBLIMINAL ADVERTISING

Alan Turing and decoding
Link

Does subliminal advertising actually work?
Link

McDonald’s subliminal ad.
Commercial
USA, 2012
Link

Family Guy shows Subliminal Advertising
USA, FOX
Link