Lecture on Soft Power and Roadmaps

Lecture on Soft Power and Roadmaps

Now it is time to approach to social issues and understand the spirit of the time or as some may say the trends human history has created and faced.

Politics and advertising go together so open your minds in order to discover that each campaign breathes on its own.

Embrace ideas… link and think!

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SOFT POWER

Joseph Nye
Interview and definition of Soft Power
Watch video

Soft Power in Politics
Diplomacy
Link

Raising the flag on Iwo Jima
Photograph by Joe Rosenthal
February 23, 1945
Link

Beyond Obama’s Hope:
The work of Shepard Fairey
View gallery

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CYCLE OF AN ADVERTISING CAMPAIGN
Air France
Full Campaign
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Safety Demonstration Video
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Cinema to go
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Kissing goodbye at the airport
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Paris Marathon – The Scouts
Tour the experience

Behind the Scenes
Watch video

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Trump vs. The world
Last Week Tonight with John Oliver
February 18, 2018
HBO (United States)
Watch video

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CAMPAIGNS HAVE A LIFE

Why does Cannes Advertising Festival Matters?
Link